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From the back cover (including review quotes):
In just 49 pages, this little book helps you “lift your thoughts above the fray” (Michael Kensler, Auburn University) and rethink what it means to do sustainability work. Alan AtKisson, recognized as one of the pioneers of sustainability consulting, author of the bestselling Believing Cassandra and The Sustainability Transformation, brings 25 years of international experience into crystal clear focus with a refreshing message of simplification and renewal. He also introduces useful new concepts such as “Sustainability, Big and Small” and “Take-out Sustainability.” Highly recommended for all sustainability professionals, amateurs, and students alike.
“What a wonderful book! It captures exactly what must be done to accelerate the change that must happen. We need to make sustainability for everyone, and for us at Levi’s that means taking it to the consumer in a mass way, not niche way.”– Michael Kobori, VP for Sustainability, Levi Strauss & Co.
“Great little book and an easy read – for everyone! I especially found the chapters on communicating sustainability useful, and aligning sustainability to target audience interests. Overall great and positive inspiration – now off to make sustainability everyone’s business!” – Justine Braby, sustainability consultant, Namibia (via the website)
“Thank you Alan, for sharing your booklet. I will read some more when I finish playing my guitar! Heeding your advice…” – Claire Bronson, USA (via the website)
“Brilliant! I love the simplicity with which it is written knowing that is steeped in exceptional experience and wisdom. This book landing in my inbox today is incredibly serendipitous. This book gave insight and expression to some of the burning thoughts and questions I have had over the last several weeks with regard to engaging my new employer, a major healthcare company, on sustainability. I shall be referring to this book often. Thank you, Alan!” – Susan Gibbons, Chicago, USA (via the website)
“Just wanted to let you know how much I appreciated your Sustainability is for Everyone booklet. It was both inspiring and useful. I highlighted quite a bit.” – S.S., USA (via email)