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When Sustainability is for Everyone was first published in 2013, we did not expect it to become such a big seller. This little introduction to communicating sustainability is just 50 pages long, written in the form of a letter or essay, initially directed to other sustainability professionals.
But after 30,000 copies, translation into several languages, and sales still humming, we were obviously wrong about that. Companies and universities have purchased this little book by the hundreds or even thousands, for distribution to all their employees, students or alumni.
Apparently, Sustainability is for Everyone is also for everyone.
So in 2017, we decided to update it. The second edition is now available, in multiple formats. What’s new? Keep reading …
“This book is meant to inspire you …” starts the first chapter. This little book was itself inspired by Alan’s induction into the ISSP Sustainability Hall of Fame: he wrote it in response to ISSP’s request to “share some wisdom” from his experience.
The 2nd edition includes a new preface from the author about the arrival of the UN Sustainable Development Goals — which are truly meant for everyone — as well as updates to the text throughout.
To read the original preface and introduction online, click here.